In the fast-paced world of small business, there are times when sales may not be where you want them to be. Whether it’s a seasonal dip or a surprise slow week, a boost in marketing can make a significant difference. Fortunately, you don’t need a hefty budget or a month of planning to create an impact. Here are five easy last-minute marketing ideas to help you boost your small business sales.

1. Flash sales

One of the quickest ways to stimulate sales is by hosting a flash sale. Announce a limited-time offer, such as 20% off on select products or services, and promote it through your social media channels, email newsletter, and website. Create a sense of urgency by emphasizing that the sale lasts only for a few hours or a day. Flash sales can drive traffic to your store or website and encourage impulse buying.

2. Leverage social media stories

Social media stories are a fantastic way to engage with your audience in real-time. Use platforms like Instagram, Facebook, or TikTok to showcase your products or services. Create short, eye-catching videos or images highlighting your best-sellers or offering behind-the-scenes glimpses of your business. Use features like polls or questions to engage your audience further. Don’t forget to include a call-to-action, encouraging viewers to shop or visit your website.

3. Collaborate with local influencers

Influencer marketing doesn’t always require a large budget. Identify local influencers in your niche who align with your brand values and reach out for a collaboration. They can create content featuring your products or services and share it with their followers. This approach helps you tap into their audience and increases your brand visibility. Consider offering them free products or a small commission for sales generated through their promotion.

4. Email marketing blitz

If you have an email list, don’t underestimate its power. Craft a compelling email announcing a special offer, new product launch, or upcoming event. Use a catchy subject line to increase open rates and keep the content concise and engaging. You can also segment your email list to tailor messages to specific customer groups for a more personalized touch. If you haven’t emailed in a while, now is a great time to re-engage your audience!

5. Customer referral program

Encourage your existing customers to refer their friends and family by implementing a simple referral program. Offer incentives such as discounts or freebies for both the referrer and the new customer. Promote the program through your social media channels and email list. This word-of-mouth marketing can lead to new customers and increased sales, and it leverages the trust that comes from personal recommendations.