Using technology to stay competitive – Small Business Corner

The right technology can help businesses stay afloat during tough times while saving money. Bear in mind it is always best to install and thoroughly test any new technology ahead of time to avoid costly or embarrassing mistakes during a crisis. For example, if technology exists to change distribution methods (e.g. B. to virtual delivery) service businesses can generate revenue when physical or in-person delivery is not an option, for example in the case of tutoring, performances, and publishing.

Likewise, online ordering and contactless payment technology can help customers continue to purchase products from restaurants and other retailers.

Such technology can be a lasting – rather than a temporary – addition and provide yet another way for customers to interact with a business. One of the most effective solutions for businesses to survive, recover and prepare is to continue investing in technology.

By making strategic investments in the right technology and service offerings, your business is likely to stay ahead even after the market recovers, experts say. This is because traditional ways of being have completely changed, coupled with the expansion of remote skills, social distancing and digital investments.

If you invest in the right technology and service offerings, you’ll be more likely to stand out when the market recovers.

Online technology via social media should be your best friend.

Social media isn’t just for sharing photos with friends and family; it’s become an invaluable marketing and communication tool for small businesses. You can use it to acquire new customers, convert them into leads and keep existing customers engaged. By using social media to share offers, you can further enhance a positive customer experience and increase loyalty. You might want to check out an online scheduler like CoSchedule to make your social media planning more streamlined.

Personalized marketing is perhaps one of the most viable ways to engage with customers and showcase products. Gone are the days of traditional print advertising driving sales.

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