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How to increase social media engagement for your small business – Small Business Corner

It is no secret, social media is a HUGE part of most of our lives. When it comes to increasing the social media engagement for your small business, by implementing a few key strategies into your social media strategy, you can start attracting more likes and clicks than EVER before. We have put together some tips to help you take your small business outreach to the next level.

Strategy

Create a plan for how you are going to increase your social media presence. Your strategy should consider tone, content, and scheduling. A game plan makes it easier to work towards your goal.

Plan to use multiple platforms

You should have a social media presence on different platforms in order to reach a larger audience. If your small business targets a younger audience, posting to a TikTok channel is a great way to engage your customers. Broadening your outreach to multiple social media platforms will help you expand your fan base and make it more likely you will be noticed by potential customers who have never heard of your small business. If you need some help, you can take a look at this article: https://www.miltonscene.com/2020/08/small-business-corner-which-social-media-platforms-are-best-for-your-business/

Add social icons to emails and your website

Adding social media icons to the bottom of your website and on the bottom of emails is an easy way to gain traffic to your pages. Icons are small enough where they will not become overwhelming or overshadow your content, but they are simple enough for your customers to easily navigate. Icons also make it easier for customers to check out your social media pages without having to go through the trouble of searching for you themselves.

See an example below:

To add a Social Media Icon Link to your Email:

From the Email Editor dashboard click Add Section.
Then, select Social Icons.
To add a Social Icon, simply input the link to your social pages into the corresponding Social Media section box.

Engage with your followers

It is really important that you are engaging and interacting with your followers. Engagement can be responding to and ‘liking’ comments, sharing posts, asking questions, and addressing any complaints on your page(s). Active engagement shows your customers and followers you care about their experience and are paying attention and care about their feedback.

Every small business owner will want their social media to look and run differently. Therefore, don’t be afraid to try different ideas to see what works and what doesn’t for you!