Ways to help your small business stand out online – Small Business Corner

It is becoming more and more difficult to stand out from the crowd, and establishing your brand is no easy task, but it is not impossible either. In this article we want to provide you with some basic tips and tricks for getting set up, and maximizing your online presence around this busy holiday season, because it is never too late to get the ball rolling.

Social media

Some small businesses are entirely built on social platforms and taking the time to do it right is very important. Is your company’s social media updated frequently? Consider whether it effectively represents your brand and is tailored to your specific audience. Instagram is a good forum to inform customers about new products and promotions and keep them engaged and interacting with your brand.

Advertising campaigns

One of the easiest ways to make sales quickly is to run advertising campaigns. Understanding your audience is a valuable way to measure supply and demand throughout the holiday season. If you do not have the time or creativity to interact with your audience and customers, then you can consider hiring a social media management company to post on your behalf and interact with clients.

Great customer service

You should consider how customers can contact you. If you can only be reached by email then that probably is not enough – take a look at the chatbots, the phone hotline, or maybe even WhatsApp support. The demand for personalized and efficient customer support will continue to grow, so you will want to be prepared.

Video marketing

You can film a commercial or other type of promotional video for little money and reach many people and potential customers by promoting it online and on your small business social media platforms. Remember, your customers want to see the real side of your product, your team, your goals, and feedback.

Being proactive is a great way to ease your small business into the holiday season and maximize sales potential year round. By implementing some of these strategies into your small business plan, you will be connecting with your customers and setting yourself apart from other businesses in no time!

We hope you find these tips helpful!

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