5 ideas for creating engaging Facebook marketing content – Small Business Corner

I am sure you spend quality time planning, creating and sharing content to Facebook, so it can be frustrating when your target audience is not seeing it! One of the keys to increasing your exposure on Facebook is to create high-quality, engaging content. Here are 5 tips that will help you create engaging content to be shared with your target audience.

Creating Contests

Holding a contest in the form of a giveaway with a cheerful narrative and appropriate CTA (call to action) is an effective method to instantly increase engagement on social media. The goal here is to spark engagement by directing users to take action in order to be entered to win a prize.

Some examples are, you could direct users to tag friends in the comment section, share the post on their personal news feed and, finally, follow your page, which opts them in to staying connected with your brand and viewing content that you publish in the future.

Story Telling

Telling a story is one of the best engagement ideas because it resonates with fans and potential customers. You want to tell a story that they can relate to, which will be true if it pertains to something similar they have gone through. You can tell stories not just about your business but about your own life as well. People will first relate and then react, and that is what you are looking for.

Timing

Timing is everything, which is also true for your posts.

Many will tell you that the best times to post are 12:00 p.m., 3:00 p.m., and 7:00 p.m.

These are basically generic times based on a collective average.

If you want to be accurate and more specific to your business, then you can use tools like Facebook Audience Insights, which tracks user interaction.

Facebook Audience Insights helps you decide on the best time of the day to post, the best day of the week for you to post, and what kind of content is the most popular.

Ask your audience questions

You can ask your fans questions, giving them a direct CTA (call to action) to engage with your content.

Ask questions that are relevant to your target audience that you know they would want to answer in the comments on your post.

A simple idea: “What’s challenging you in (your business, life, etc.) today? Post it in the comments!”

This is a definite way to increase engagement in a flash!

Don’t forget to be you!

Be yourself!  Act and post the way you would normally in real life! This allows your brand to sound more personable while still growing engagement. You will find that fans, consumers and potential customers are likely to be more appreciative of posts with a personal tone of voice than feeling like they’re interacting with robots.

We hope these tips can get you started on your way to more likes, shares, comments, etc. Try them out now on your own page to see what will work for you.

We hope you find these tips helpful!

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