Local supermarket keeps it real.

The Fruit Center Marketplace, run by brothers Michael and Mark Mignosa, has locations in Milton and Hingham. The third-generation family business roots date to when their grandfather had a fruit cart in Boston, and also with Mignosa’s Fruit Basket, a branch of the family business in Quincy that was run by a cousin. The Mignosa brothers’ father, Don, started Fruit Center Marketplace in the 1970s in Weymouth. We talked to Michael Mignosa for this story.

Q. What makes your stores different from the usual supermarket?

A. We have our own niche for a couple of reasons. We’ve always been known for quality products with a focus on fresh foods, especially things like produce. One unique thing is we don’t use brokers; we’re at the produce markets in Chelsea looking at everything before we buy. Not many places do — they use brokers or do it over the phone. We’re also known for the service we provide. Our store sizes are smaller, more convenient, and most staff has been there longer than I have.

Read more in the Boston Globe.